GENERATION 24/7 is a blog on the convergence of entertainment, technology and commerce with the occasional random walk down frivolity lane. It is edited by Kevin Foong, an angel investor, occasional entrepreneur and veteran of the new media industry with vested interests in internet video, IPTV, ethnic television, content delivery networks and online video advertising services and technologies. Web TV, Internet TV, Broadband TV, Net TV. IPTV whatever it's called ... it's Generation 247.
No End In Sight
is a documentary movie by director Charles Ferguson which has won many
awards, including the Documentary Special Jury Prize at the 2007
Sundance Film Festival.
Silicon Alley's Peter Kafka asked web analytics company TubeMogul. Their answer, a resounding, "yes, maybe." TubeMogul conducted a survey amongst 12,000 of its members. The
respondents gave answers concerning monetization, CPM, and the use of
particular advertising methods.
The surprising results: about half are trying to make money from the video views they
generate and Tubemogul's respondents report that advertisers are paying an average CPM of
$12 (i.e. $12 for every 1,000 views).
What about the other half of users, who aren't trying to sell any
ads or sponsorships at all? TubeMogul is wondering the same thing:
"Worth pondering are the 48.4% surveyed that do not monetize their videos at all, despite ubiquitous revenue-sharing programs that are easy and costless to join. Many of these people commented that their videos are movie previews or corporate-seeded viral videos, or they are putting out their content for fun."
The TubeMogul study is not scientific, so there are plenty
of caveats here. The numbers are self-reported, the reported CPMs do not
cleanly translate into revenue for the producers, since in most cases
they're sharing the money with video hosting sites like
YouTube, Revver and blip.tv. Also, as TubeMogul points out, there seem to have been some
reading comprehension issues, "some of those surveyed were confused
about terms like "monetization" and "CPM," jargon that is more esoteric
than we assumed."
Recent Comments