A blog about internet video should have some internet video so let me ease you into things. Here's Part II of an interview by Tech Confidential with David Eun, Google's VP of Content Partnerships, who makes some very interesting comments.
My comments on the interview:
1. It's easy for for Google to go non-exclusive with content, their competitive advantage is audience. If everyone went non-exclusive with content, no one would have the advantage with much sought after content, you would have to find competitive advantage on some other playing field like user experience or marketing or universal aggregation, for example, to have a viable market position. Google can go non-exclusive because this plays to their strength and your weakness, take David's advice at your peril if audience is not your competitive advantage.
2. I agree with David that the ad model monetization question is still open for debate. But I do not agree that it is the only way to go ... today. There is still sufficient a gap to take advantage of a hybrid free+premium model until consumers make up their minds about how they want to view their content and/or advertisers figure out how much online video advertising they want in their media mixes. Unless you are well resourced like Google, you should think of ways to make money today, while anticipating how you will make money tomorrow. On tomorrow, I would agree with David that the "walled garden" cannot stand.
I think David is a very smart man. Check out Part I and Part III of the whole interview by Tech Confidential.
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